Cadillac People's Choice Award

Performance. It's the heart of every great film – and a tenet of every Cadillac. So it's only natural that, for a fourth straight year, Cadillac is the proud sponsor of the Toronto International Film Festival People's Choice Awards.
Following eleven days and over three hundred films, the Cadillac People's Choice Award will be presented to the highest-rated film as voted by the Festival audience. The winning director of this prestigious award will receive $15,000, courtesy of Cadillac, and will be presented with a stunning hand-crafted glass-and-crystal award designed by renowned Canadian artist Jeff Goodman.

Back by popular demand
Due to a positive response last year, the Cadillac People's Choice Awards will once again include two additional categories: 'Midnight Madness' and 'Favourite Documentary'. Cast your votes by attending the events.

Last year’s winner – 2009

Precious – 2009
This movie tells the story of Clarence Precious Jones, a teenage girl growing up in Harlem. For her entire life she has been physically and mentally abused by her mother, and is now pregnant with her second child after being raped by her own father. Unable to read or write, Precious enrols in an alternative school in hopes of turning her life around. The film was nominated for numerous Oscars and ultimately took home the prize for Best Supporting Actress and Best Adapted Screenplay.


Midnight Madness Category
The Loved Ones – 2009
Written and directed by Sean Bryne, this film from Australia depicts the tale of a teenage boy who is grieving the sudden loss of his father. After declining an invitation to the school formal, his life takes an unexpected turn.

Favourite Documentary Category
Topp Twins – 2009
The documentary directed by Leanne Pooley, tells the story of Jools and Lynda, the Topp sisters from New Zealand. The two have been performing a comedic country music act for over 25 years.

Previous Winner

Slumdog Millionaire – 2008

Aided by a relatively unknown cast, Danny Boyle directs the tale of an orphan from the slums of Mumbai, who, in pursuit of love, competes in the Hindi version of ‘Who wants to be a Millionaire?’ The film later went on to captivate the world, winning Best Picture at the Oscars. And it all started at TIFF.




Previous Winner

Eastern Promises – 2007

David Cronenberg directed this riveting London-set thriller starring Viggo Mortensen as a Russian gangster and Naomi Watts as a midwife who discovers an incriminating diary.